Customer Relationship Management (CRM) is a strategic
asset of the company. Shareholders and investors
take it into account, while salesman can be more
effective, feel much more motivated and achieve
goals faster if data is updated and real.
And if data is not complete, or it's just incorrect,
then segmented marketing campaigns, effective
sales proposal, customer satisfaction actions don’t
work or even can have an adverse effect.
Less human resources
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